Privacy policy
Last updated: April 04, 2026
PRIVACY & COOKIES POLICY
At GOTCHU Ltd, we run this online store and website — along with all the information, features, tools, products and services you’ll find here — to give you a smooth, reliable shopping experience for outdoor and adventure gear (the “Services”).
Our store is powered by Shopify, and this policy explains how we collect, use, and share your personal information whenever you visit, browse, buy from us, or contact us.
By using any of our Services, you acknowledge that you’ve read and understood how your information is handled under this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
“Personal information” means anything that identifies you or can reasonably be linked to you.
We collect the following types of information, depending on how you use the Services.
CONTACT INFORMATION
Name, billing and shipping addresses, email address, phone number.
PAYMENT & TRANSACTION INFORMATION
Payment details, order information, returns, cancellations, and past purchases.
ACCOUNT DETAILS
Username, password, preferences.
COMMUNICATIONS
Messages you send us — including customer support enquiries.
DEVICE & USAGE INFORMATION
IP address, browser type, device identifiers, your navigation across the site, items you view, and how you interact with our pages.
MARKETING & BEHAVIOURAL DATA
Products you view, add to cart, or show interest in, and how you respond to our marketing communications.
2. HOW WE COLLECT INFORMATION
We collect information:
DIRECTLY FROM YOU
When you create an account, place an order, contact us, or interact with our website.
AUTOMATICALLY
Through cookies, tracking technologies, and your device when you browse.
FROM SERVICE PROVIDERS
Including Shopify, payment processors, analytics partners, email marketing platforms, and fulfilment partners.
FROM THIRD-PARTY PARTNERS
Such as advertising networks or integrated apps.
3. HOW WE USE YOUR PERSONAL INFORMATION
TO PROVIDE AND IMPROVE THE SERVICE
We use your information to:
Process orders and payments
Arrange shipping
Handle returns and exchanges
Manage your account
Recommend products and tailor your shopping journey
Improve site performance and customer experience
MARKETING & ADVERTISING
We may send promotional emails or show you ads based on your activity on our store or across the web. You can opt out at any time.
SECURITY & FRAUD PREVENTION
We use personal information to protect your account, detect suspicious activity, and maintain a safe shopping environment.
CUSTOMER SUPPORT
To respond to enquiries, solve problems, and maintain our relationship with you.
LEGAL & COMPLIANCE OBLIGATIONS
We may process or disclose information where required by law or necessary to enforce our policies.
4. HOW WE SHARE PERSONAL INFORMATION
We may share your information with:
SHOPIFY
As our ecommerce platform, Shopify processes your personal data to operate the store. Shopify may also use anonymised or aggregated data to improve its services.
THIRD-PARTY SERVICE PROVIDERS
Including:
Payment processors
Fulfilment partners (dropshipping suppliers)
Shipping carriers
Data analytics services
Email marketing platforms
Cloud storage and IT support services
BUSINESS & MARKETING PARTNERS
Who help us run personalised advertising or promotions.
WHEN YOU DIRECT US TO
For example, using social logins or connecting with third-party apps.
FOR LEGAL AND SAFETY PURPOSES
Including compliance with legal requests or protecting our rights.
IN A BUSINESS TRANSACTION
Such as a merger, acquisition, or restructuring.
5. OUR RELATIONSHIP WITH SHOPIFY
Shopify hosts the GOTCHU store and processes your data as part of delivering its ecommerce platform services. Shopify may handle information about your interactions not just with us, but across other merchants using Shopify enhanced features.
For details on Shopify’s own processing activities, please review the Shopify Consumer Privacy Policy.
You may also exercise rights relating to data processed by Shopify through the Shopify Privacy Portal.
6. COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar tools to:
Keep your cart active
Remember preferences
Analyse traffic
Personalise product recommendations
Support advertising and retargeting
Further information about the cookies we use can be found in the Cookie Policy section below.
7. THIRD-PARTY WEBSITES
Our site may link to other websites. Their privacy practices are separate from ours, and we’re not responsible for how those websites handle your information. Always check their policies if you leave our site.
8. CHILDREN'S DATA
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.
9. SECURITY & RETENTION
While no system is perfectly secure, we use reasonable safeguards to protect your data.
We retain personal information only as long as necessary for:
Account management
Order fulfilment
Legal compliance
Dispute resolution
Business operations
10. YOUR RIGHTS
Depending on where you live (including the UK and EEA), you may have the right to:
Access the personal information we hold about you
Request deletion
Request corrections
Request data portability
Object to or restrict certain types of processing
Withdraw consent (where applicable)
Opt out of marketing communications
Lodge a complaint with a data protection authority
We may need to verify your identity before fulfilling your request.
11. INTERNATIONAL TRANSFERS
Your personal information may be processed outside your home country.
Where required, we use approved data transfer mechanisms such as Standard Contractual Clauses to ensure your data is protected.
12. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The “Last updated” date will be revised accordingly, and we will notify you of material changes where required by law.
13. CONTACT US
If you have questions about this Privacy Policy, your personal information, or wish to exercise your rights, you can contact us at:
Email: info@gotchu.co.uk
Phone: 020 3051 0287
Business Address: 86–90 Paul Street, London, EC2A 4NE
Company Registration Number: 16951830
For data protection purposes, GOTCHU Ltd is the data controller.
COOKIES POLICY
At GOTCHU Ltd, we use cookies and similar technologies to improve the functionality of our website, understand how visitors interact with our store, and provide a better browsing experience.
Cookies are small text files that are stored on your device when you visit a website. They help websites remember information about your visit, such as your preferences, items in your cart, or whether you are logged in.
TYPES OF COOKIES WE USE
ESSENTIAL COOKIES
These cookies are necessary for the basic operation of our website. They enable core features such as:
secure checkout
shopping cart functionality
account login
page navigation
Without these cookies, the website may not function properly.
ANALYTICAL COOKIES
Analytics cookies help us understand how visitors use our website. These cookies allow us to measure traffic, analyse behaviour on the site, and improve the overall user experience.
We may use analytics services such as Google Analytics to collect anonymous information about how visitors interact with our website. This may include information such as:
pages visited
time spent on the site
how visitors arrived at our store
MARKETING & ADVERTISING COOKIES
Marketing cookies may be used to support advertising and remarketing activities. These cookies help ensure that advertisements shown to users are more relevant to their interests.
We may use advertising tools such as:
Google Ads – to measure advertising performance and show relevant adverts across Google's advertising network.
Meta Pixel (Facebook / Instagram) – to measure the effectiveness of our marketing campaigns and understand how visitors interact with our website after viewing advertisements on Meta platforms.
These tools may use cookies or similar technologies to collect information about browsing behaviour and interactions with our website.
THIRD-PARTY COOKIES
In some cases, cookies may be placed by trusted third-party services that we use to operate our store. These may include services related to:
payment processing
website analytics
marketing tools
embedded content
These third parties may collect information in accordance with their own privacy policies.
MANAGING COOKIES
Most web browsers allow you to control or disable cookies through their settings.
You can choose to block or delete cookies at any time through your browser preferences.
Please note that disabling certain cookies may affect the functionality of the website, including the ability to add items to your cart or complete purchases.
COOKIE CONSENT
When you first visit our website, you may be presented with a cookie consent banner allowing you to accept or manage non-essential cookies.
By accepting cookies or continuing to use the website where consent has been provided, you agree to the use of cookies as described in this policy.
UPDATES TO THE COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or how our website operates. Any updates will be posted on this page.
CONTACT
If you have questions about this Cookie Policy or how cookies are used on our website, please contact us at:
Email: info@gotchu.co.uk
Phone: 020 3051 0287